Hi!

I'm Caro, a creative producer and art director working across photography, film and visual storytelling in fashion and music. After having grown up between countries and cultures, I'm inspired by the ever-changing ways people, places and their stories intersect.

My background spans creative production, photography, videography, social content and art direction, giving me both a conceptual perspective and a logistical understanding of how creative ideas come to life. After several years working in New York City, I moved to Barcelona to complete a Master's Degree in Art Direction and Design at Elisava, allowing me to further develop my practice in concept development, visual language/design, and creative direction.

I'm interested in building visual worlds that are thoughtful, culturally relevant, and visually interesting and beautiful. Whether for a fashion campaign, an editorial story, a music video or a brand identity, I enjoy and thrive in the process of developing concepts from the earliest stage, and carrying them through production and post-production, shaping every detail.

I care as much about the process as the outcome. Probably my favorite part is collaborating with other creative people. I believe good work comes from curiosity, problem-solving and attention to detail.

I'm currently based between Barcelona and New York City, and available for freelance and in-house opportunities worldwide.

Would love to hear from you!